Rail travellers between Melbourne, Geelong and Warrnambool will get a more ‘worldly experience’ following creation of Deakin University’s two V/Line train wraps as part of its new rebranding campaign.
Deakin is the first university in Victoria to wrap V/Line trains and is exploring exciting uses of new media as part of its new brand launch.
The trains will be highly visible to passengers, with the Deakin-wrapped train travelling 40 per cent of the time along the Southern Cross –Geelong–Warrnambool line, with the remainder throughout the Victoria regional network during the week.
Deakin University’s Executive Director Marketing, Andrea Turley, said the University had decided to refresh its brand because although Deakin has always helped prepare students to be open-minded and world-ready, it was time to showcase this to the world.
‘It is a really exciting time for our University, we needed to clearly articulate who we are, and what we stand for in terms of education, experience and flexibility.’
‘Deakin Worldly does this.’
‘‘Worldly’ is more than a word, we believe it’s an attitude that exists throughout everything we do. In its simplest form, this word reflects our approach to education, and describes those connected to our University.’
‘To have a worldly point of view is to understand all sides of the story and to understand the complexity of the journey we each undertake.’
‘We believe that this is achieved through education that is multifaceted.’
‘We should reward and enrich our students with all types of learning and experiences that open up their whole world.’
The official launch of the new Deakin ‘Worldly’ brand, designed by agency Cummins-Ross, took place on 10 June 2012.