INSANELY SIMPLE: LEARN ABOUT THE OBSESSION THAT DRIVES APPLE’S SUCCESS
“What is it that accounts for Apple’s ability to ‘cut through’ and clearly and convincingly convey their new ideas? How it is that everyone immediately thought they needed an iPhone?
The world has never seen a success story quite like Apple’s. Facing bankruptcy in 1997, Apple became the world’s most valuable company just 14 years later. It’s a story of great vision, design, engineering and marketing. But Apple had one important advantage that tied all of these things together—Steve Jobs’s love of simplicity. You can see it in the way the company organizes, innovates, markets and communicates. As Steve himself once put it, simplicity “can move mountains.”
In this Masterclass, Ken Segall, the Creative Director who worked with Steve Jobs to lead the ‘Think Different’ campaign, and set Apple down the i-road by naming the iMac, will share his insights from 12 years with Steve Jobs at Apple. He’ll guide you through the basic principles of how to think simply – yet powerfully.
Drawing from his New York Times Best Seller, Insanely Simple: The Obsession That Drives Apple’s Success you will find out how to harness the power of simplicity in marketing and strategy. You’ll take a closer look at how some of the world’s most successful brands are putting this philosophy to work.
Ken Segall is the author of the New York Times Best Seller Insanely Simple: The Obsession That Drives Apple’s Success, which examines how the power of simplicity helped turn Apple into the world’s most valuable company. Ken worked closely with Steve Jobs as his advertising agency creative director for over twelve years spanning NeXT and Apple. He led the team that created Apple’s famous Think different campaign and started Apple down the i-road by naming the iMac. He has also served as global creative director for other iconic brands, including IBM, BMW, Intel and Dell. Currently, Ken does creative work, branding and product naming for major brands; he blogs about technology and marketing at kensegall.com; and he has fun with it all at the Apple satire site Scoopertino.com.
Who should attend:
- Marketing professionals, Directors, Managers
- CEOs, Senior managers
Friday, 4 September 2015
9.30am for 10am-1pm (Light lunch to follow)
Burwood Corporate Centre, Deakin University, Burwood Campus
Cost per person: $475.00 (+ GST)