Design thinking for customer-centred change.
“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” — Tim Brown, CEO and President of IDEO.
Thousands of businesses are transforming the way they work by adopting a designer’s sensibility and mindset to their industries. More than a few buzz words, 'design thinking' has left its mark on the finance, electronics, digital and healthcare sectors to name a few. In fact, a study by the Design Management Institute found that, over a ten year period, design-driven companies outperformed the Standard & Poor’s 500 by 219 per cent.
Whether you’re already implementing a 'design thinking' approach or want to discover what the fuss is about, this seminar provides a perfect opportunity to find out more. Hear from leading practitioners in the field and explore what it could mean for you and your business.
Kurt Solarte, Director, IBM Studio
At the IBM Studios they are refocusing ourselves, by setting users—not raw technology or buyers—as their North Star. There are a million good ideas out there. IBM's studios are meant to help their clients do a few of them really well. The Studios are messy sometimes. They build them up, tear them down and they shift them around. In these spaces they cry, they heal, but they don’t hide. The IBM Studios are where restless ideas are put to the test and, when they’re ready, are shipped to the world as delightful user experiences. Kurt will take you on a journey through the how, what, where, and when of this refocus on design and 'design thinking', and touch on the impact it has had on IBM's employees and our clients.
Dr Sarah Colley and Jonathan Lincolne, Directors, Pockets of Brilliance
Sarah and Jonathan are organisational psychologists who have over 30-years combined experience working with organisations globally. They have trained at Stanford D.School, are design integration mentors with the federal government, and work with high growth potential organisations to innovate their business strategy, products and service through user insights and radical collaboration.
They will run a session on understanding customers, to develop insights to drive organisational strategy and change.
Date: Monday, 3 August 2015
Time: 9.30am – 12.00pm
Venue: DeakinPrime, Level 3, 550 Bourke Street, Melbourne
RSVP: Friday, 24 July 2015